How to make a video for non-profits (created for GlobalGiving)
WTYSL by What Took You So Long for Global Giving, this video offers 34 tips and examples for creating short films about non-profit organizations and international projects. We focused on 3 primary areas: directing and producing, shooting in the field, and editing.
All of the footage in this video was filmed by What Took You So Long in locations around the world, including Somalia, Haiti, Kenya, Colombia, Liberia, Mongolia, Papua New Guinea, Namibia, India, and more.
GlobalGiving is a charity fundraising web site that gives social entrepreneurs and non-profits from anywhere in the world a chance to raise the money that they need to improve their communities. Since 2002, GlobalGiving has raised over $78 million from 308,772 donors who have supported 7,209 projects.
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Video flow:
DIRECTING AND PRODUCING
Set the scene
Capture honest moments
Use public transport
Feature camels
Powerful images create discussion
Kids are awesome, but don't exploit
Share positive stories
Emotions create connection with viewers
Feature Local leaders
Build a relationship
SHOOTING IN THE FIELD
Use two cameras or more
Play with focus and jump cuts
Follow action
Play with perspective
Make the Simple Beautiful
Be colorful
Improvise with your equipment
Climb buildings
Create continuity
EDITING
Start strong
Simplify your message
Add drama and predictability
Repetition increases impact
Experiment with background and movement
Effects can be fun, but be careful
Match imagery with music
Utilize local sounds
Audio can speak for itself
Create original title cards
Work with good translators
Incorporate humor
But don't overdo the humor
Don't over-rely on voiceovers
Work with external footage
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